Welcome to the PGA TOUR Labs website.  I won’t take long because we want to get started. The goal of this new site is to give you, our fans, some insight into the work we have done and the work we are about to engage in as we push forward into developing new ways for you to watch, read, share, and listen to the best stories and events from the PGA TOUR.

Over the last three years we have been working to overhaul all our platforms — website, apps — and content.  As part of this effort we have integrated Shotlink data onto all devices, we are telling stories in more places such as Snapchat, and you can watch the latest highlights more quickly on Twitter, Facebook and of course on PGATOUR.COM. And with our newest platform, PGA TOUR Live, we have given you the ability to watch even more golf from the best players in the world. Our goal has been to make all of the PGA TOUR more accessible for consumption on any device no matter where you are and when you want to check out the latest from any of our events around the world.

PGA TOUR Labs is where we are going to tell the stories of what we are doing to help continue to grow the TOUR digitally and bring it to you on a variety of platforms in the coming years. We will take you inside the experiments we are running to see how people may consume the PGA TOUR in the future. And we will discuss the improvements and changes we are making on all of our platforms to help you have the best PGA TOUR experience. Another goal of this site is to make this a two-way conversation between our fans and our team. If you have a question, a comment or a suggestion please share it with us. Your point of view will help us craft how we present the PGA TOUR as we move forward.

So without too many more words, let’s get started with our most recent experiment on a new platform with a look into our first foray into Virtual Reality.