2016 PLAYERS Championship Digital Efforts

The PLAYERS Championship has become a showcase of innovation for the PGA TOUR.   This year we have a great lineup of new and emerging technology platforms that demonstrate the best of what the TOUR has to offer its fans.  Most of these will be available publicly.  And a few are on the front lines of new technologies that will impact how our events are consumed in the future.

Many teams across the TOUR collaborate to create the best experience for our fans this week.  These efforts will help fans to enjoy The PLAYERS Championship throughout each day whether they are attending the event or following it from afar.  What we learn this week will be taken to the broader PGA TOUR events the rest of the year and into the future.

New PLAYERS Championship Website – Earlier this year we rolled out a completely new PLAYERS Championship website for our fans.  The new site, designed by POP and built by Omnigon, provides enhanced story telling capabilities, is a cleaner look for our fans and is built to promote the experiences fans can have when attending the event or watching on TV. The site also includes the newly built PLAYERS Shop hosted by Fanatics.

Rickie Fowler long form story – The Natural – As a lead up to the event a new long form content format was launched  to tell the story of Rickie’s exciting 2015 win.  The story features a variety of content collected from various teams across the TOUR to tell the story of Rickie’s life and the final round of the event.

The Natural

PGA TOUR Live – This will be the first time PGA TOUR Live, the TOUR’s first Over The Top streaming product, will be available for The PLAYERS Championship.  New features such as scoring embedded in live video will help fans consume the event on a variety of platforms including the new Apple TV.   The product will offer featured groups all four days and our traditional live stream from the 17th hole.

PGA TOUR App Event Experience – While on site this year fans will get to experience our localized app efforts on iOS and Android.  Based on geo-fencing and push technology from Gimbal and Urban Airship and integrated into our applications by Possible Mobile, the apps will present a unique homepage that will give fans easy access to track and find players, send you push notification updates on your favorite players, and help you find that food spot you may not know about.

Virtual Reality – The TOUR’s continuing efforts to explore this new platform will include several VR features this week.  PGA TOUR Teams will be working with STRIVR to capture 3 to 4 VR video on demand stories during the early days of the week.  These stories will be released on the Samsung Gear/Oculus Virtual Reality headset where we will roll out a new version of the PGA TOUR VR app.  The same content will be released as 360 videos on Facebook and YouTube.  In addition to these efforts Verizon will offer a VR experience to fans in Stadium Village.

Snapchat Live Story – We will be working with Snapchat to execute a live story again this year.  The story will focus on Friday at the event and will collect the best snaps from fans across the venue. Follow us at pgatoursnaps.

Real Black LED Boards from Mitsubishi Electric Corporation – The event will see the premier of 22 Diamond Vision® scoreboards that feature state-of-the-art Real Black™ LED technology with a 10mm pixel pitch. The use of the Real Black LED technology provides deep, rich black levels and excellent viewing angles in an outdoor LED display. The characteristics of Real Black LED technology will ensure that PGA TOUR spectators have a clear view of the screen up close and in bright sunlight conditions.

Microsoft Hololens – An additional effort with Microsoft will be a demo of the 17th hole built into their new HoloLens product.  The experience was built by Taqtile and incorporates our 3D model of the hole with data from the course.   It’s holograms and augmented reality.   Not much more to be said.

Microsoft Hospitality App – In conjunction with our new partners at Microsoft, teams have been working on a new Windows 10 hospitality application for the PLAYERS.  This app is focused on the experience that guests will have in the Microsoft suite at the 17th hole.   The app will leverage new views of our Shotlink data and display of that data on Microsoft Surface tablets as well as touchscreen TV’s.

Hospitality App

RFID in THE PLAYERS Club/Benefactor Pavilion – RFID (Radio Frequency Identification) will be used to enhance experiences at both venues. For THE PLAYERS Club, the technology will allow our VIP guests to receive a more personalized experience, while a segment of Benefactor guests will enjoy the ability to test cashless payment throughout the course via their RFID wristbands, which also serve as their ticket to the tournament.

Onsite Wifi – This year we again have free Wifi available to all fans who visit areas including Stadium Village, Taste of JAX, The Oasis, The Grove and Wine and Dine on 9.  Free Wifi is also available in our hospitality areas compliments of MasterCard.